THE SNOWBOARD 100 represents the most exciting gear on the market, from the comfiest new freestyle bindings to the techiest of powder boards. We’ve highlighted what makes each item special – breaking down the design innovations in layman’s terms, explaining how the hardware really feels to ride and even filming the choicest equipment in action.
We’ve also spoken to various people behind the scenes – from company founders and designers to global team riders – to get the inside story on how each of these products was developed: Travis Rice, Jeremy Jones, Kazu Kokubo, Hana Beaman and Halldor Helgason are only a few of those who’ve weighed in.
Whether you want to narrow down your next purchase or just froth out on some sexy kit, you simply can’t go wrong with this premier selection.
Scroll down to enter the Snowboard 100 – the season starts here.
All photographs by Sami Tuoriniemi