Quiksilver may have started life as a surf brand but, as its logo helpfully communicates, it pays just as much attention to the mountains as it does to the water. Travis Rice is their talisman, and the Wyoming-based demigod has designed a whole range of outerwear and accessories for 2014/15 – look out for his unique logo adorned on certain pieces this year. Alongside his picks are the Black, Premium and Utility collections, so there’s something for everyone here. Well, every man anyway – sister brand Roxy makes female-specific kit to the same high standards, and is well worth checking out too.

quiksilver.com/snow

LEFT:
Mission Jacket (Men’s)
£210
10,000MM
10,000GM

Lincoln Pant (Men’s)
£135
10,000MM
10,000GM

RIGHT:
Polar Pillow Jacket (Men’s)
£290
15,000MM
15,000GM

Dark And Stormy Pant (Men’s)
£165
15,000MM
15,000GM