Given that Jack O’Neill first set up shop in 1952, his company is the oldest of all those that feature in this guide. Over half a century later it’s still very much a surf brand but now also throws its weight behind big-mountain Jeremy Jones and Quebecois twosome Max Parrot and Seb Toots. Recently it’s given UK snowboarding a shot in the arm too, sponsoring Andy Nudds and Matt McCormick as well as organising the Shoreditch Showdown rail jam. Among the most interesting pieces in the 2014/15 range are pro jackets for Jones and Toots (the latter pictured here), and a colab with Pendleton Woollen Mills.

oneill.com

LEFT:
Seb Toots Signature Jacket (Men’s)
£250
15,000MM
10,000GM

Stereo Pant (Men’s)
£150
10,000MM
10,000GM

RIGHT:
Icebreaker Anorak (Men’s)
£150
8,000MM
8,000GM

Zen Pant (Women’s)
£150
15,000MM
10,000GM