Whitelines Snowboarding adidas Snowboarding - Whitelines Snowboarding

adidas Snowboarding

Few brands are as recognisable as adidas and their famous three stripes. Formed by Adolf Dassler in 1949, adidas have been a globally renowned sports brand for decades. In 2012 they announced they were venturing into the world of snowboarding by revealing a team of heavy hitting pro riders.

The adidas team is made up of riders who are pushing the boundaries of their respective styles. Powder hounds Jake Blauvelt, Kazu Kokubo and Eric Jackson focus on the deep stuff, while Forest Bailey and Keegan Valaika get it done in the streets.

With a record of making top quality product for sports throughout history, adidas is now firmly established in snowboarding – and with well-received innovations like BOOST enery-returning foam, that looks set to continue.


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