Analog initially started back in 1998 producing underwear as one of Burton’s many Vishnu-like off shoots (and Gigi , but it has quickly gained a reputation all of its own.
They expanded into a full line of softgoods in 2003, offering garments for the hardiest surfers, skaters and snowboarders on the market. Analogs designers have always kept their fingers on the pulse of changing fashions and material types.
Along the way they’ve put out some of the most iconic and recognisable products around; who can forget Mikkel Bang in the RUN DMC inspired jacket laying out backflips in Burton’s It’s Always Snowing Somewhere?
Since 2012 Analog has concentrated solely on the snowboard market, and it continues to be the B’s best outlet for creative outerwear design.