Whitelines Snowboarding Quiksilver - Whitelines Snowboarding

Quiksilver

Quiksilver is one of the worlds most famous surf brands and a solid snowboard outerwear brand in its own right. Formed in 1969 on the beaches of Australia, Quicksilver have a history of action sport firsts.

They were the first company to make technical board shorts, the first company to make snowboard specific outerwear influenced by the beach lifestyle, the first company to have a dedicated action sports brand just for women (Roxy), to mention just a few of their impressive firsts.

After 40 years in the game they continue to be the industry leader in action sports apparel. Not many other snowboard companies can claim to have hit the over $1 billion in revenue mark, and their iconic mountain and wave logo has remained unchanged since 1970. How’s that for longevity?!

In 1983 Mel Gibson wore quicksilver in Lethal Weapon and nowadays their garments are worn by some impressive team riders rather than mediocre actors. Ever heard of Travis Rice?! He’s been fitted out in Quiksilver in his latest videos that were co sponsored by Quiksilver and Red Bull. Other up and coming riders such as Jake Olsen Elm and Will Lavigne are on the Quik team. All Quiksilver gear has to meet the standards of the pro team so all their products are top quality.

In 1997 Quiksilver showed a true commitment to snowboarding by acquiring the snowboard brands under the Mervin umbrella including Lib Tech and Gnu. They also have their own charity, the Quiksilver Foundation which aims to make a positive difference to communities and the environments that board riders find themselves in.

Facts

Year founded
1969
Founder Name
Alan Green
Based in
Australia

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