Burn ‘We Ride – The Story of Snowboarding’ Online Premiere

Watch the new movie from burn that delves deep into the history books and archive tapes of snowboarding.

‘We Ride – The Story of Snowboarding’ explores the very origins of our sport, from Sherman Poppen’s Snurfer and the rise of two rival companies in Burton and Sims to the varied and colourful careers of some of the snowboarding’s true greats: Craig Kelly, Terje Haakonsen, Terry Kidwell, Shaun Palmer and many many more.

It’s a compelling, inspiring and touching story and is pretty much essential viewing for anyone who calls themselves a snowboarder.

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