Gigi Ruf smashed it onto our screens in 2000 in the Kingpin Productions classic Destroyer which featured the slowest front 360 transfer the snowboarding community had seen. Over the next decade he put out a string of mind-blowing backcountry video parts for the Pirates, Absinthe Films, and a variety of other projects. Legendarily prolific, and with a habit of stomping things first time, he apparently has no problem logging enough footage to fill multiple movie segments year after year. After splitting first with Burton and then with his long-term sponsor Volcom to join Nike Snowboarding, Gigi recently set up his baord brand, Slash.
He’s already had a great 2013, swiping Red Bull Ultra Natural title from under Travis’ nose, and we’ve seen so many incredible photos of Gigi this summer – most from the filming of the Nike movie – that he could probably have six covers this season (if that wasn’t a little bit greedy).
For that reason, we’re looking forward to his part in Nike’s Never Not almost more than anyone else’s. In the meantime, here’s his winning run from Baldface Lodge:
