You can compete and win in international events, or even be named world champion (and Markus Keller has) but it’s not too often that a lone rider inspires a movie project. Named after the Swiss rider’s versatility as an all-rounder and incorporating his nickname; Volcom’s ChaMäleon takes Markus (aka ‘Mä’) around the world to the meet specialists: Dan Brisse, Terje Haakonsen, Eero Ettala, and go toe-to-toe with them on their own turf.

Given that Volcom have dedicated movies to Gigi Rüf and Terje before, this is a pretty massive vote of confidence in a rider who, for a lot of snowboard fans at least, is still something of an unknown quantity. But such is Markus’ quality in all terrain, that we’re pretty sure he can justify the Stone’s faith in him. He’s definitely going to be big this year. Check out the trailer to see what we mean.