Whitelines Snowboarding Gigi Rüf - Whitelines Snowboarding

Gigi Rüf

Gigi smashed onto our screens in 2000 in the Kingpin Productions classic Destroyer, with the slowest frontside 360 transfer the snowboarding community had ever seen. It was the start of one of the most successful careers in snowboarding – one that shows no signs of petering out any time soon.

Gigi was once part of the famous Burton Uninc crew, which also included JP Solberg, DCP and Romain De Marchi. At the same time he was in on the ground floor with Absinthe films, eventually becoming one of the two pillars of that company’s roster (along with Nicolas Müller).

Eventually Uninc was disbanded by Burton in 2008. While his three cohorts teamed up again to found YES Snowboards, Gigi went his own way. After riding Volcom decks for a while, he too went into the board-building business and Slash Snowboards was born. His brand has already made quite a name for itself, bolstered by the sterling work Gigi’s put in on them for the Pirates films.

As good as he is at making boards, riding them is still his priority – expect to see him ripping up Alaskan faces for many years to come.


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