Whitelines Snowboarding Eric Jackson - Whitelines Snowboarding

Eric Jackson

The beard-cultivating Californian (and younger brother of John Jackson) was one of the riders snapped up by adidas when the überbrand entered snowboarding in 2013. By then he’d put a couple of bad, injury-plagued winters behind him and emerged as one of the finest riders around.

Like his big bro, he’s pushing the boundaries of backcountry freestyle – whether it’s a cheese wedge or a pillow line, he kills it – and his beard’s transformation into the famous ‘powdered doughnut’ is always a joy to watch.


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