October
October
A month normally spent whining ‘Is it winter yet?’ was perked up in no small way by the arrival of two world-class pro teams. Nitro was first to ship their riders over, touring the UK’s domes to promote their latest (and surely greatest) movie, The Bad Seeds. Not far behind was the star-studded CAPiTA team, tearing Bearsden dryslope a new one as they promoted Defenders Of Awesome 2. Elsewhere we were treated to premieres of Jeremy Jones’ Higher and Absinthe’s Heavy Mental – more than enough to stoke the fire before the actual white stuff arrived.
It was also the month when a long-running rumour was finally confirmed: Nike Snowboarding was no more. Citing the comparative lack of moolah to be made when compared to its skateboarding division, the brand swooshed off – but not before agreeing to honour the contracts of Jamie Nicholls, Nicolas Müller, Sage Kotsenburg etc.
Very little had been heard from Shaun White since he returned home empty-handed from Sochi, but he soon fixed that. As the new owner of the Air & Style series, he unveiled plans to host a new event in California to run alongside the established legs at Beijing and Innsbruck. It’ll be a change to perform with his band, Bad Things, as well as bring the shred to the decidedly non-snowy city of Pasadena. Plus, he’s throwing skiers into the A&S mix for the first time too.
Oh, and we gave Jenny Jones her first mag cover – she was stoked.