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Sam McMahon

Sam McMahon

A skateboarder since the age of 12, Sam discovered snowboarding at university which swiftly led to the collapse of his degree. Upon graduating he moved to the mountains and has rarely been seen on UK soil since. These days he calls Morzine home and that’s where you can find him, shredding/rolling around when there’s powder or behind various lenses in the park when there’s not. After years of grotty ski-bum work he’s now as the Deputy Editor for UK & video content across Whitelines, Onboard and Snowboarder MBM - searching the web for that elusive snowboarding cat video. Contact: sam@whitelines.com

Recent Articles By Sam

Videos

Jenny Jones Catboarding In Niseko

The turns you've been dreaming of

Jenny Jones Catboarding In Niseko
Videos

SnoPlanks - Walk The Plank

Endless pow and perfect wind lips will make you want to book a flight this instant

SnoPlanks - Walk The Plank
News & Previews

ISPO 2017 Highlights

Our pick of the best products & graphics coming in 2018

ISPO 2017 Highlights
News & Previews

Protest Outerwear 2017/18 Preview - ISPO 2017

Sneak a quick peak at Protest Outerwear's collection for 2017-2018

Protest Snowboard Outerwear 2017-2018 Preview - ISPO 2017
News & Previews

Oakley Goggles 2017/18 Preview - ISPO 2017

A preview of Oakley snowboard gear for 2017-2018

Oakley Snowboard Goggles 2017-2018 Preview - ISPO 2017
News & Previews

Melon Optics 2017/18 Preview - ISPO 2017

A quick preview of Melon Optic's 2017-2018 line featuring Zeiss lenses

Melon Optics Snowboard Goggles 2017-2018 Preview - ISPO 2017
News & Previews

K2 Snowboards 2017/18 Preview - ISPO 2017

Surf style goodness from K2 Snowboards for 2017-2018

K2 Snowboards 2017-2018 Preview - ISPO 2017
News & Previews

Sandbox Helmets 2017/18 Preview - ISPO 2017

Protect yer noggin in 2017-2018 with Sandbox Helmets

Sandbox Snowboard Helmets 2017-2018 Preview - ISPO 2017
News & Previews

SAXX Underwear 2017/18 Preview - ISPO 2017

Saxx come out swinging for their 2017-2018 preview

SAXX Snowboard Underwear 2017-2018 Preview - ISPO 2017
News & Previews

Picture Organic Outerwear 2017/18 Preview - ISPO 2017

Picture Organic make eco AND fashion statements for 2017-2018

Picture Organic Snowboard Outerwear 2017-2018 Preview - ISPO 2017
News & Previews

Dupraz Snowboards 2017/18 Preview - ISPO 2017

Original carving board brand Dupraz gives a preview of 2017-2018's products

Dupraz Snowboards 2017-2018 Preview - ISPO 2017
News & Previews

POW Gloves 2017-2018 Preview - ISPO 2017

Get yer mitts on this preview of 2017-2018's collection from POW Gloves

POW Snowboard Gloves 2017-2018 Preview - ISPO 2017
News & Previews

FIX Bindings 2017/18 Preview - ISPO 2017

Budget bindings that you can trust from FIX for 2017-2018

FIX Snowboard Bindings 2017-2018 Preview - ISPO 2017
News & Previews

NOW Bindings 2017/18 Preview - ISPO 2017

NOW Bindings - kings of kingpin technology - preview their goodies for 2017-2018

NOW Snowboard Bindings 2017-2018 Preview - ISPO 2017
News & Previews

WEST Snowboards 2017/18 Preview - ISPO 2017

Swiss freestyle precision from WEST Snowboards for 2017-2018

WEST Snowboards 2017-2018 Preview - ISPO 2017
News & Previews

Smith Optics Goggles 2017/18 Preview - ISPO 2017

A sneak peak of Smith Optics' range of snowboard goggles and helmets for 2017-2018

Smith Optics Goggles 2017-2018 Preview - ISPO 2017
News & Previews

Karakoram Splitboard Bindings 2017/18 Preview - ISPO 2017

A first look at the new Karakoram splitboard bindings for 2017-2018

Karakoram Splitboard Bindings 2017-2018 Preview - ISPO 2017
News & Previews

Nidecker Snowboards 2017/18 Preview - ISPO 2017

Nidecker Snowboarding re-focus on carving and freeriding weapons for 2017-2018

Nidecker Snowboards 2017-2018 Preview - ISPO 2017
News & Previews

YES Snowboards 2017/18 Preview - ISPO 2017

Powder perfection from YES Snowboards for 2017-2018

YES Snowboards 2017-2018 Preview - ISPO 2017
News & Previews

Neff Accessories 2017/18 Preview - ISPO 2017

Bright 'n' bold accessories from Neff Snowboarding at ISPO 2017-2018

Neff Snowboard Accessories 2017-2018 Preview - ISPO 2017
News & Previews

Bent Metal Bindings 2017/18 Preview - ISPO 2017

Brand spankers snowboard bindings for 2017-2018 from Bent Metal!

Bent Metal Bindings 2017-2018 Preview - ISPO 2017
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