Despite coming second in a Grand Prix event just before the 2014 Olympics, Sage wasn’t considered a favourite for the slopestyle. He even had to squeeze through to the final via the semis, but once the dust had settled, he was the man on top.
His victory was popular even among those with no time for FIS, the five rings or contests in general. With unique tricks, bucketloads of style and a fun-loving attitude, for the massive TV audience he was the ideal introduction to snowboarding.
Since Sochi he’s been much in demand, appearing on chat show couches and cereal boxes, but riding-wise it’s been business as usual. He filmed with buddies Halldor and Eiki Helgason for NoToBo, and breathed new life into the 2015 X Games by spinning backside off the heels and carving his way down the course.
We’re convinced Sage couldn’t care less if he never won another competition – he’s just enjoying the ride. Spoice!