Eric Jackson is an incredibly talented snowboarder, but for one reason or another (a lot of them to do with sponsorship) he spent much of his career labouring somewhat in the shadow of his older brother John. All this changed in 2011-12, when an incredible video part won him the Transworld rider of the year, and propelled him into the proper big leagues.
When Adidas decided to start putting together a snowboard team (with a bit of help from Jake Baluvelt) Eric was apparently one of the first people they called. The beard-growing Californian has already featured in Jake Blauvelt’s Adidas introduction, and we can only assume that his own mini-movie is on the way. Jackson’s all tied up in Naturally too and on his current form you’d be a fool not to watch this space: