We could have said ‘p is for powder’, but what more is there to say about the manna from heaven we know so well? Powder is why we watch snowboard films. Powder is why we ride. Powder rules. End of.
Peter Line, on the other hand, has a more interesting story to tell. Having made his debut in TB3 with the immortal (if random) words, “I was raised by chipmunks, and my momma was a chimpanzee”, the Washington native proceeded to blow the doors off freestyle snowboarding with his uncanny balance and creative approach. It was Peter Line whose experiments with corked tricks led to the backside and frontside rodeo, and Peter Line who made doing things switch mandatory.
His legacy to film is bigger than any individual tricks or parts, however, for in 1996 Line hooked up with Fourstar Distribution to create Forum Snowboards. Gathering together a team of precocious young rippers (the so-called ‘Forum Eight’ – Line, JP Walker, Joni Malmi, Chris Dufficy, Jeremy Jones, Devun Walsh and Wille Yli-Luoma) he then enrolled Mike McEntire of MDP fame to film the first ever team video, The Resistance. It cemented the brand, evoked a lifestyle and more importantly took snowboarding to a new level. Since then, the team video concept has been repeated by Burton and DC amongst others, and as DVD sales decline and free internet movies proliferate, it could well represent the future for viral brand marketing.
“We had an opportunity to start something different, with Mack Dawg as one of the owners and team videos a sour focus” Line recalls now. “No other snowboard company at the time was doing what we did, so it became our little baby that we were so proud of.”