Back in the 80s, the French took a very loose approach to the concept of the ‘snowboard’ film. The Apocalypse Snow series, starring APO founder Regis Roland, were a fantastic excuse to send all manner of craft down the mountain, from zorbing bubbles to mono boards to catamarans – and as a surreal marketing ploy for the new resort of Les Arcs, it worked wonders.
Then came the early 90s glory years, spearheaded by the Yanks. Riders on the Storm (1991) was a cheesy travelogue through South America, Europe and the States – the kind of naïve, happy-go-lucky adventure in which Terje could do a thumbs up in the middle of a method air and not be taking the piss. The Creatures of Habit films, meanwhile, were an altogether wilder ride, capturing the rebellious, underground nature of the sport at that time. Standout moments include sending a dummy off a 200 ft cliff, fire breathing at a house party full of girls in white suspenders, an afro’d ‘Little Saucer Man’ sliding down the hill on a tea tray in a silver cat suit, Nosferatu introducing the Utah section (look him up), lots of random surf and motocross footage, and Don Szabo’s incredible James Bond chase sequence – complete with men in black on ski bikes, bazookas and a ‘fart pellet’ booster rocket. Unpredictable, eh?
No sir, they don’t make ‘em like they used to… Or do they? Since everyone grew tired of the hip hop slickness of MDP, old school ideas are making a comeback. Gremlinz from 2010 packs in all the bong chugging, heavy metal and pot plant smashing of an old Damien Sanders party into one fast-paced minute. Or look at the reappearance of old farts like Brian Iguchi in films like That’s It That’s All and 9191,and the resurgence of shifty spins. Heck, even the lumberjack shirts are in again!