Just like their Hollywood counterparts, hype is built around a new snowboard release with the aid of a suitably dramatic trailer – or ‘teaser’, as us shredders prefer to call them (somehow it suits the inner snow junkie better).

Without a good teaser, no one is going to want to watch the whole movie, so you need to drop some hammers in there and have a banging song choice to boot. Just how much of the best riding do you give away, though? That is the perennial question. You’re probably best to have most of the A1 tricks to be honest, but keep ‘em coming at 90 miles an hour and don’t, whatever you do, show the landing of you render. You’re aiming for ‘OMG WTF?’ Most memorable of all time are probably Brain Farm’s That’s It That’s All, MDP’s Picture This and Absinthe’s More (marred only by the fact they used the same epic Pink Floyd tune to open the film itself, a no-no in our book).

As the digital revolution sees the number of annual releases continue to explode – everything from the latest HD Travis Rice film to a random crew’s seasonaire video – the summer influx of teasers has become a veritable tidal wave. Thankfully, they tend to drop when there’s very little else going on so it gives us something to watch. In fact, it could be argued that teasers have become more important than the movie itself. They are without doubt more widely watched.