Why must snowboard film titles be either cheesy (Coming Down the Mountain; Carpe Diem; Riders on the Storm) unimaginative rehashes of mainstream culture (Lost in Transition; The White Album; Back in Black) vaguely pornographic (Deeper; Teenage Love Graffiti) or downright bizarre (Luminous Llama; Optigrab; Lubedence; Escramble; Purple Yeahh etc.)
We don’t know, but apparently it’s the rules. And when it comes to bad titles, the company setting the gold turd standard is, er… Standard. Our own personal favourite has tobe 2007’s Catch the Vapours – a car crash of a moniker that aims to invoke ‘catch some air/catch the wave, dude’ style clichés but conjures instead images of fart cupping. Be sure to check out their latest opus, The Storming, which has been (ahem) brewing for over a year…