To be fair, nobody would judge Jeremy Jones if he decided to sit back and rest on his laurels by now. Both the man and his brand have possibly contributed more to the snowboard industry than any other in the last ten years, from sustainability to product innovation, to drastically lowering the barriers for backcountry entry.
“Stagnation is not an option”, Jeremy writes his opening passage of this year’s product catalogue. The 2020/21 season will prove especially fruitful for fans of Jones snowboard gear. Innovations and evolutions are apparent right thought the line – solids, splits, bindings and even backcountry accessories have all been taken into consideration.
“The 2020/21 season will prove especially fruitful for fans of Jones snowboard gear”
The all-new Stratos snowboard turned heads at every trade show and test event this season. On the surface, it looks like an out-and-out directional freeride deck; in reality, it’s packed full of freestyle credentials so you can butter and jib your way between powder stashes.
That’s not all for the newcomers. Two new ‘Ultra’ models – the Ultra Flagship and Ultra Solution splitboard – deliver top-of-the-line freeride and backcountry performance. Intermediates need not apply, these ones mean business.