The Helgason fronted shoelace and apparel brand 7/9/13 have recently launched their new line for 2012/2013 which includes five new pro-model packs as well as three ‘new season’ design packs. Each pro model pack contains three lace belts designed by each of the riders in the ridiculously solid team of Halldor Helgason, Eiki Helgason, Scott Stevens, Jake Olson-Elm, Chris Grenier, Aaron Biittner, Eero Ettala, Nick Dirks, Leo Crawford, Johnnie Paxson, Ryan Paul, Ulrik Badertscher, E-Man Anderson, Gulli Gudmundsson and Risto Ruokola. From Eero’s ‘Hamburger and Fries’ belt to Aaron Biittner’s ‘Black Roses,’ there are some pretty rad designs on these things. Some of our personal favourites are Risto’s ‘I just love the taste of yellow snow’ belt and Scott Stevens’ chilli sauce inspired number. No more falling onto a big bulky belt buckle and giving yourself internal bleeding!

Also dropping are three new design packs with prints ranging from the animal inspired to pop art and English tweed. Little pieces of art to wrap around your waist and help you maintain your dignity on the hill. Head over to sevennine13.com to check out all of the new designs.

We’re also really excited to have teamed up with 7/9/13 to bring our mag subscribers an exclusive collaborative shoelace belt to be revealed shortly. Keep an eye out, it’s going to be fresh!