As anniversaries in snowboarding go, 40 years is about as big as it gets. In our sport’s relatively short life, no company can claim to have had as profound and lasting an impact as Burton Snowboards. The Vermont-based brand has been refining their gear since 1977, pushing the tech boundaries wherever and whenever possible (these days in their purpose-built R&D facility, Craig’s).
All the while they’ve resisted the temptation to innovate for its own sake; when something works, the focus is on evolution rather than revolution. That’s why some of their wares have become straight-up iconic, as well-known in the snowboarding world as any pro rider.
The Snowboard Asylum has had a front-row seat throughout; they’ve been stocking the B since it first appeared on these shores, and have watched it grow from a smalltown supplier into the biggest snowboard brand on the planet. Here they pick out a few key products that have played a massive part in Burton’s history, and will most likely do the same for its future. Take a look: