Designer and rider James Shaw founded Love Inc. as an outlet for his creative frustrations. Before long it became a fully-fledged business. Their range might not be huge but the team have put a tonne of thought into every product, always keeping the rider in mind. We’re not going to argue with that – their ‘SKIING IS A BIT SHIT’ t-shirt is almost guaranteed to be on every rider’s Christmas list.
WE LIKE… Skiing Is A Bit Shit Tee and Love Inc Crew Sweater
