To celebrate the launch of their exclusive limited edition collab line with the illustrator Kevin Lyons, DC have decided to give us a whole bunch of kit to give away to one lucky reader.
The prize package includes one of the jackets (which we picked as our product of the week) as well as a beanie, gloves and a t-shirt. As you can see, they all look frickin’ dope.
As Kevin explained when we met him at the launch of the collection two weeks back, the characters and the slogans that feature in the collection come from “hip hop and street-wear culture, which is my background, but I tried to pick ones that have a dual meaning in snowboarding too. So like pop, pop, pop, that could be like the sound of a gun going off or whatever, but it could be also be ‘pop’ on a board.”
As well as the collection, Kevin has painted a street-inspired gondola which will be part of the setup at DC’s area 43 park in Meribel, France.
So what do you have to do to get your hands on this park rat’s wet dream? Well that’s easy, just answer this simple question.