When you take a second to consider that Nidecker have been around since 1887 and have been crafting snowboards for 35 years, you could be forgiven for thinking that they must be a bit stale by now. You also couldn’t be more wrong. Their latest team edit, masterfully put together by Sam McMahon, is definitive proof that Nidecker are very much alive and kicking. The edit is filmed across the globe, with McMahon endeavouring to try and capture the riders in their natural environments. Switzerland to Japan and everywhere in between, the Nidecker crew bring to you their 2019/20 Team Edit. Get ready for The Feels…
“The edit is filmed across the globe, with McMahon endeavouring to try and capture the riders in their natural environments”
With board designs and technologies that a few years ago would have seemed like science fiction they’ve stormed to the front of the pack for those looking for a high-quality snowboard. Nidecker have been pushing innovation and advocating for unconventional revolution since their conception, but still take pains to pay homage to their roots in snowboarding. Highlighted this season with the reintroduction of a trio of classic boards, they’ve brought old school graphics screaming into the 21st Century with the Liberty, the Pro Pipe and the Babs.
“You’ve got freestyle World Champions mixed in with yoga fanatics, carving connoisseurs riding with Freeride champs”
At the very core of what Nidecker does is their team of riders. They’ve searched far and wide to find the people they think embody the Nidecker spirit, people they think share their joie de vivre. There’s no cut and paste formula for their team, it’s a crazy mix of riders. You’ve got big air world champions mixed in with yoga fanatics, carving connoisseurs riding with freeride champs but at the very root of it- they all share a passion for snowboarding.
Nidecker Team 2019/2020: Mathieu Crepel, Mike Basich, Tim Humphreys, Shin Biyajima, Emilien Badoux, Christoffer Grandom, Seb Konijnenberg, Sarka Pancochova, Dave Crozier, Lewis Sonvico, Elizabeth Wakeling.