Well, there you have it folks, the third and final instalment of Northwave 30, their anniversary video series celebrating three decades in the game. What a ride it’s been, we’ve seen three generations of past and present Northwave team riders pony up and battle it out to see which generation is truly superior.
Episode 3 sees the crew head out to the world famous Grizzly Gulch in Utah (site of snowboarding Mecca- Chad’s Gap) where the OG’s put the young guns through their paces. Expect backcountry backies, nipples down eurocarves and some seriously 90’s grabbage.
As the first specialist snowboard boot brand in the world, Northwave have really seen it all. They had a front row seat to the raucous early days of snowboarding in the 90’s, they bore witness to the baggy pants and du rags that infiltrated the scene in the 2000’s and then more recently they’ve sponsored a team of riders that span the globe.
Over the years, their product offering has evolved and grown to include a comprehensive women’s range and since their collaboration with Drake we’ve seen a full binding and board line as well.