Debuts are hard. Whether it’s releasing music, dropping a film, starting a new job or even meeting people for the first time you have to strike a delicate balance between representing your authentic self and appealing to an audience.
Some go for glory and end up falling painfully short, Genesis for instance- who went on to become a great band for sure, but had a shitty first album (you can quote me on that one). On the flip side you’ve got The Sex Pistols’ greatest (and only) studio album ‘Never Mind the Bollocks, Here’s the Sex Pistols”. It was an incredible first release- it had a genuinely different and unique feel, a display of raw talent that captivated audiences and the songs were interwoven with incendiary political statements that allowed listeners to question the world around them and their connection to it through music.
“These ladies are teeming with talent, hungry for success and always ready to throw down”
Recently, the newly formed Northwave and Drake women’s team dropped their first short edit- PMS (Please Make Space), an ode to women in snowboarding and the need for the industry as a whole to support the movement. We got the same trio of box ticking as we had with the Pistols, a debut movie that was genuinely impressive, totally culturally relevant and able to stand out easily amongst the barrage of content anyone with a smartphone has on tap 24/7.
Just like Mr Rotten and Co. these ladies are teeming with talent, hungry for success and always ready to throw down, (but we hope we get more than one release out of this lot). We rated PMS, so much so that we knew we had to chat to the team to find out some more about them and their debut project.