These guys love splitboarding (who wouldn’t?), but more than that they love splitboard bindings, claiming they’re lighter and stiffer than any other binding out there. Annoyed they couldn’t use them on just any board, they developed a simple plate that allows touring specific binding to be mounted on any snowboard. Even better yet, it means they can switcha single set of bindings between different boards with ease.

We love the stoke these guys obviously have for their lifestyle and product, as well as the text graphics turned permanently up to AWESOME/stun. A great example that the best ideas are the simplest – snowboarding doesn’t need revolutionising. Simple solutions to problems you didn’t even realise you had are the best.