Despite a having brilliant company name, Aussie binding company Strewth are making a classic mistake here: thinking the way to make money in snowboarding is by reinventing the wheel. Even worse, reinventing an existing reinvention of the wheel, if you can follow. Step in bindings already exist, this one just has more parts to go wrong.

Again, the key is simplicity and a love for the sport and lifestyle. Barely anyone makes decent money from snowboarding, especially from products that diverge away from what’s been tried and tested. Probably one of the reasons why this is Stewth’s third go (that we could find) at crowd funding – it’s already failed on Indiegogo twice.