Whitelines’ Art Director Tim has a theory about Gigi Rüf. “It’s like he’s found this magic snowboard that rides the mountain itself, but always landing the right way up. Gigi’s strapped himself to it and he’s just holding on for dear life!”
Watching any footage of the diminutive Austrian pow-slayer riding and you can sort of see what he means. Gigi looks like he’s always just on the edge of control, launching into improbable-looking tricks in the middle of gnarly lines, and contorting his body into strange positions to somehow always land on his feet.
Famously prolific, Gigi produced enough banger footage to fill three movie parts throughout most of the 2000s. He rode for the Pirates, Absinthe and often featured in a Burton or Volcom project too. We knew we had to feature a Gigi part in this list, but picking just one was tricky.
In the end, we plumped for this – and not just because of the famous overshoot at 0.51. Futureproof was the year when Absinthe’s riders set out to make something that would stand the test of time. For Gigi that meant putting out an all-natural terrain part, with not even a backcountry cheese-wedge in sight – still something of a rarity in 2005. And while the title was a big claim, we’d say he’s largely achieved it here – I mean if you saw this in a movie today (especially with that soundtrack!) it’d look right at home wouldn’t it?