If superhero team-ups and fusion cooking have taught us nothing else, it’s that disparate elements working together can yield terrific results. Of course, it could still all end horribly – just look at the kebab pizza, or any of the Fantastic Four movies.
“Which managed to hit Anthrax/Public Enemy highs, and which plumbed the Cameron/Clegg depths?”
In its relatively short life, snowboarding has seen more than its fair share of collabs. There have been those between brands within the sport (such as Volcom’s work with CAPiTA and Electric, or the Union x Vans binding), but infinitely more interesting are the ones where companies from outside the shred world piggy-back their way in via partnerships with core brands. Sometimes it’s done very well, while others border on the atrocious.
So which projects managed to hit Anthrax/Public Enemy highs, and which plumbed the Cameron/Clegg depths? And is there anyone left out there that Burton hasn’t collaborated with? Read on to find out…
1. Burton x Pininfarina
We begin with the collab masters – on any given year, it seems that the B’s team-ups with artists and companies outnumber some other brands’ whole ranges.
In 2009 they released a limited edition version of their high-end T6 board, decked out by the makers of some of the most iconic cars Ferrari ever made. As a result, a famously flash board got even flasher.