Gear Reviews

Ride Society UL Snowboard 2010/11 Review

  • Price: £440
  • Sizes: 151, 154, 157, 160
  • Width: Normal
  • Flex: 7
  • Gender:

They say: The King of Pop lives on.
We say: This board has more pop than most on the mountain, thanks to it’s pop-rods, with even its urethane-infused hemp topsheet helping add springiness. Too stiff to be a rail or buttering board, but great for aggressive, big freestyle riding.
Tester says: Sweet carver and so, so poppy! You’ll never land on the knuckle again.

Buy It Here:

Sail & Ski

About Ride

  • Building boards since: 1992
  • HQ: Seattle, WA, USA
  • History lesson: Now one of the best-known brands in snowboarding, Ride was founded in 1992. Tim Pogue, a former Burton employee, joined forces with Jamie Salter – of the now sadly defunct Kemper snowboards – and a third friend Roger Madison to work on a new project. Their vision struck a chord with riders both in the states and in Europe who were looking an alternative to the super-sized ski brands that dominated the market. Ride’s spectacular early success drove the company’s founders to take it public in 1994. Since then it has grown steadily.
  • Ridden by: Shredders who want to be alternative without going all the way. Riding Ride makes you look less like your dad kids!


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