- Price: £340
- Sizes: 152, 155, 157W, 158, 160, 161W, 162, 164W
- Width: Normal, Wide
- Flex: 5
They say: Rock out with your pop out.
We say: A lovely mid-range board aimed at people who want a true twin that won’t feel totally out of place outside the park. It’s got the rocker shape for butters, but that flex and Ride’s ‘Pop rods’ mean its still poppy as well.
Tester says: Lively, buttered well, but still really stable. Good switch too.
- Building boards since: 1992
- HQ: Seattle, WA, USA
- History lesson: Now one of the best-known brands in snowboarding, Ride was founded in 1992. Tim Pogue, a former Burton employee, joined forces with Jamie Salter – of the now sadly defunct Kemper snowboards – and a third friend Roger Madison to work on a new project. Their vision struck a chord with riders both in the states and in Europe who were looking an alternative to the super-sized ski brands that dominated the market. Ride’s spectacular early success drove the company’s founders to take it public in 1994. Since then it has grown steadily.
- Ridden by: Shredders who want to be alternative without going all the way. Riding Ride makes you look less like your dad kids!