- Price: £430
- Sizes: 155, 158, 159W, 161, 163W, 164, 167, 168W, 172W
- Width: Normal, Wide
- Flex: 7
They say: Jump aboard this intoxicating Ride.
We say: Ride have tried something pretty unique here – the rocker at the tip and the tail are different. There’s more uplift in the nose for extra pow, while the tail is flatter for increased pop, making it brilliant in the backcountry.
Tester says: Took a bit of getting used to going switch, but sweet at speed and in pow.
- Building boards since: 1992
- HQ: Seattle, WA, USA
- History lesson: Now one of the best-known brands in snowboarding, Ride was founded in 1992. Tim Pogue, a former Burton employee, joined forces with Jamie Salter – of the now sadly defunct Kemper snowboards – and a third friend Roger Madison to work on a new project. Their vision struck a chord with riders both in the states and in Europe who were looking an alternative to the super-sized ski brands that dominated the market. Ride’s spectacular early success drove the company’s founders to take it public in 1994. Since then it has grown steadily.
- Ridden by: Shredders who want to be alternative without going all the way. Riding Ride makes you look less like your dad kids!