Yet another company hailing from the shores of Western America, The North Face has always been synonymous with high-end ‘adventure’ wear. In recent years though, TNF (as they call it in the biz) have been making some significant moves into the snowboard market.
Skiers have been in their get-up since the mid ’80s but thanks, in part, to the acquisition of French slayer Xavier de le Rue, people have started taking their commitment to snowboarding a little bit more seriously.
TNF is owned by the VF Corporation, who also have majority ownership in Vans, Smartwool and Eastpak. It’s not all big business without attention to the details however, and they’ve started to really plant some roots. In more recent years, The North Face has been making a push into the less high-alpine areas of snowboarding; as the signings of Jess Kimura and David Djité attest to.
Featuring lightweight tech and heavy-duty waterproofing, the collections from TNF have been designed to have your back in almost any conditions. And the designs won’t have you looking like a grizzled alpinist either – there’s plenty of flare amongst the more sober designs. Shoutout to their patented FUTURELIGHT technology.
Joining Xavier, Jess, and David – they now back fellow big-mountain rider and Xavier’s brother, Victor de le Rue, four-time Freeride World Tour winner Marion Haerty and Leanne Pelosi.
SHOP ALL THE NORTH FACE ON |
Scroll down or select from the links below to check out our reviews of this season’s best The North Face snowboard gear and outerwear.
