Yet another company hailing from the shores of Western America, The North Face has always been synonymous with high-end ‘adventure’ wear, but it seems it recent years TNF (as they call it in the biz) has mades moves into the snowboard market.
Skiers have been in their get up since the mid 80’s but thanks in-part to the acquisition of French slayer Xavier de le Rue, people have started taking their commitment to snowboarding a little bit more seriously.
TNF is owned by the VF Corporation who also have majority ownership in Vans, Reef and Eastpak – but it’s not all big business anymore, and they’ve started to plant some roots. You’ll now find them supporting and running The North Face Masters series – where young and old backcountry bucks can come to test their mettle on the Freeride World Qualifying series before progressing onto the Freeride World Tour.
Joining Xavier – they now back fellow big-mountain rider Lucas Debari, YES founder DCP, unfortunately now-retired Olympian Kaitlyn Farrington, and ‘mountain man’ Mark Carter.