Smashing the status quo of how a snowboard binding should look, Flow Bindings entered the market in 1996 with their revolutionary easy-entry bindings. Whilst the brand started out making just bindings, they quickly tapped into developing boards and boots too. However, after becoming part of the Nidecker Group in 2017, Flow has gone back to what they do best by reinforcing their focus on binding innovation and development; continuing to deliver products with an original style that makes it stand out from the crowd.
Flow is the originator of “speed entry” bindings which were once seen as gimmick but are now widely considered as one of the most innovative and useful binding innovations in the history of snowboarding. Neil Pryde and Reinhardt Hansen started Flow as they wanted to make snowboard bindings more comfortable and easier to use.
With Flow bindings, the highback pivots down so you can slide your foot in (rather than having to mess around doing up ratchets when you want to drop in and go ride). This innovative and original approach to making snowboard gear has seen Flow go on to become one of the top global hard-goods brands. If you’re looking for bindings that make strapping in easy, then Flow make the bindings for you. In 2008, Flow had another realisation that would help to make snowboard bindings more suited for individual preferences, instead of trying to fine-tune a ‘one size fits all’ approach. Four years and a ton of R&D later, they brought their Hybrid straps to market to sit alongside their traditional Fusion straps.
Flow has a progressive team of athletes who help to push product design to new heights of performance. The Flow team includes the likes of Mike Basich, Tim Humphries and Czech styler Sarka Pancochova, and the team has collectively amassed good results at events including at the Olympics, X-Games, US Open, and the Dew Tour. The winning combination of skilled team riders and original technology continues to make Flow “sick since 96”.
A truly different-by-design brand, Flow continues to push the boundaries of snowboard gear tec. If other snowboard brands are sheep just following the rest of the flock, Flow is the renegade, going against the grain and ripping up the rulebook. Flow continues to do its own thing and focuses on maximizing the performance, comfort, and convenience of all their products.
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Scroll down or select from the links below to check out our reviews of this season’s best Flow snowboard gear.
