Deeluxe ID 7.1 2018-2019 Snowboard Boots Review


We were delighted to see that Deeluxe has collaborated with the Japanese WOW crew on the ID 7.1 this winter, and had put out a cracking ad for it too. With a backbone of tech trickery in a fun, mid-flexing package, the Deeluxe ID 7.1 snowboard boot is the perfect fit for Doggy & co.

While this may be a ‘Special Edition’, it’s essentially the regular ID 7.1 with a unique colourway. That’s probably for the best; who knows what you’d end up with on your feet if Doggy had the final say. These have a great look, though, and the inverted colours on the left and right boots will surely turn a few heads.

“Choose a stiffer insert for a more responsive ride, or a softer one for more mellow laps”

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If you like the park, you’ll love the Deeluxe ID 7.1 boots, thanks to an embarrassment of features tailored for tricks (both big and small). We’ll start at the bottom, with a sole that offers increased board feel. It also has a big protective lug built into the heel, courtesy of the protection specialists at Slytech, so you’re still well protected from big impacts.

If you’re putting these through the ringer, reassurance comes from the extra-strong backstay, and freestyle-specific flex zone over the ankle. From hit 1 to 100, these should last the pace, and durable boots are the key for happy feet.

Overall the Deeluxe ID 7.1 has a middle-of-the-road flex, but you can customise it thanks to the ‘TPS Shield’ (seriously, did none of the designers ever watch Office Space?). Choose a stiffer insert for a more responsive ride, or a softer one for more mellow laps. You can leave it out altogether, too.

“It has a big protective lug built into the heel, courtesy of the protection specialists at Slytech”

At the top of the boot is a powerstrap that gives you even more control over how much response these will have, while the easy-to-use Speed Lace system ensures you’ve always got a tight, supportive fit.

If a mismatched pair of boots isn’t your bag then there are two more traditional colourways of the Deeluxe ID 7.1 boots available. We’re big fans of the WOW collab though, a fantastic pair of hooves that definitely gets the thumbs-up (as well as full-throated ‘Niiiice!’) from us.

Trade Secrets

Florian Heim – Marketing Manager, Deeluxe

“If you are familiar with the Japanese WOW crew then you know that snowboarding is all about fun for Doggy and his friends. At Deeluxe we see snowboarding in the same way – snowboarding should be fun instead of following strict rules.

Still, to have a good time on snow you need the right gear. Especially boots are a difficult topic for most riders and it’s hard to find snowboard boots that fit perfectly. For the WOW collaboration we chose the ID 7.1, our best-selling boot model and a team favourite for several years.

A mix of sophisticated technology, comfort, performance and a medium soft flex make the ID 7.1 the perfect freestyle boot for any terrain. With skate shoes in mind during the design process, the ID 7.1 feels comfortable straight out of the box.

To give you an even more skate-like feeling, the ID 7.1 comes with our tried and tested Skate Flex outsole. This sole is all about board feel, and additionally is reinforced with Slytech material in the heel part to protect your feet from bigger impacts.”

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