- Price: £620
- Sizes: 167, 176, 181
- Width: Normal
- Flex: 8
They say: The most advanced directional powder tool available.
We say: A true powder stick for true powder riders. It’s extreme swallow-tail gives it spectacular float, but (obviously) makes it impossible to ride switch. It’s packed with tech though, and with its stiff flex its brilliant on hardpack too.
Tester says: Surprisingly really good on piste, but really comes into it’s own in the deep stuff.
Buy It Here:
- Building boards since: 1990
- HQ: Whistler, BC, Canada
- History lesson: Chris Prior started out making windsurf boards in Vancouver, but saw the light in 1990 and started building snowboards out of his garage. Within a couple of years, the company had outgrown his home. In 2000, Prior moved its operations up to the snowboarding mecca of Whistler to be closer to the snow, and developed the web-based sales model which it keeps up to this day.
- Ridden by: Canadians who’ll disappear into the backcountry for weeks at a time, returning with a massive beard, tales of epic pow, and a dead bear over their shoulders. Probably.