Toshiba are releasing a competitor to GoPro‘s action cam, which up until now has dominated the ‘rugged camera to stick on your head market;’ the Camileo X-Sports.

In many respects it’s pretty similar to it’s forerunner, in no way a bad thing. The Camileo shoots in 1080p at up to 60 frames per second – enough to get a bit of slo-mo going in your edits – the case is waterproof up to 60m so you can safely drop it in your beer and it even comes with a WIFI remote as standard, along with a whole host of mounts and accessories.

However, there are a few bits that make it stand apart from its rival: first and most obviously is the 2″ screen on the back, a permanent feature. This allows you to preview what you’ve shot on the hill/in the dome as well as utilising the 30fps stills mode to its full potential. There’s also a built speaker so you can hear your whoops and hollers back instantly.

Secondly, there’s a 10x digital zoom with an image stabiliser to help sort out your shaky arm syndrome, plus a timelapse feature with an instant preview, something not even hi-spec DSLRs come with yet.

So far so good, but then the kicker: direct from Toshiba the Camileo X-Sports only retails at £179.99, much less than the equivalent GoPro. As is the cry from lovers of Android, it’s as good on paper for a fraction of the cost.

We can’t wait to give this a proper go ourselves and we’ll try our best to do a head-to-head comparison with a GoPro. What do you think, like the sound/look of it? Will it give the market leader a run for its money? Let us know below.