Welcome to our new Envision Series where we’ll be bringing you the latest gear previews, with some of the most exciting new snowboard, boot, binding, outerwear and goggle products to drop for winter 2021-22. In this Envision episode, we’re taking a look at next year’s lineup from NOW Bindings.
The first few months of each year are normally spent deep in conference halls and in the mountains, rubbing up on new products and swotting up on the latest innovation in the snowboard world. Unfortunately, with widespread resort closures and travel bans across Europe the usual buzz of ‘Trade Show Season’ has fallen flat, so we decided instead to cut out the middleman and bring the new product directly to you. Our new Envision Series takes a look at what some of our favourite brands are bringing to the table come winter 2021/22.
“After years of riding at pro level, JF had ideas of revolutionising the stagnant binding industry”
The brainchild of infamous Wildcat JF Pelchat, NOW Bindings have gone from strength to strength over the course of a decade. After years of riding at pro level, JF had ideas of revolutionising the stagnant binding industry. He approached the task with the same flair and panache you see clearly in his riding, paying homage to the glory days while keeping a foot firmly rooted in the modern world.