What do you get when you surgically attach a pair of balls of steel to a French Canadian, inject them with a hit of white-hot energy, throw in a buttload of booze and a top it off with a healthy dose of roguish charm? JF Pelchat; Québécois by birth, Whistlerite by choice and Wildcat by God given right.
“Like Dr Jekyll and Mr Hyde, JF Pelchat is two very different sides of the same notorious coin”
Commander in chief of the infamous Wildcats crew, JF isn’t your average pro snowboarder, he’s the anti-thesis of the cookie cutter cereal box athlete. Like most riders who’ve breached the upper echelon he’s spent his life in pursuit of big lines, and bigger parties, but he’s also an inventor, a high jump afficionado, a business mogul, and a doting father. Like Dr Jekyll and Mr Hyde, JF Pelchat is two very different sides of the same notorious coin.
Bringing a certain ‘je ne sais quoi’ to the table, JF’s affable personality, penchant for debauchery and boundless dynamism leave you walking away from every encounter with a new story to tell. As Lenny Cole so eloquently put it “there’s no school like the old school”, and JF’s the fuckin’ headmaster.
“He succeeded in turning naysayer after naysayer into advocates for his revolutionary brand- NOW Bindings”
After years of riding at the top level JF Pelchat dreamed of modernising the binding industry and despite the “if it ain’t broke don’t fix it” mentality of some, like a bearded Svengali he succeeded in turning naysayer after naysayer into advocates for his revolutionary brand- NOW Bindings.