Editor’s note: the above video will only work as intended if you’re using a Chrome browser

Though other camera companies have been using GoPros to make interactive video content for a few years now, they themselves haven’t made any advances into ‘spherical content.’ Until now.

GoPro yesterday announced that they have acquired French-based virtual reality company Kolor, developers of a piece of software that converts footage from multiple cameras in an array into navigable videos, with uses ranging from panoramas, virtual tours and full 360-degree videos like the one above.

Kolor: developers of a piece of software that converts footage from multiple cameras in an array into navigable videos

Other than as a gimmick, or a way to sell more kids Mountain Dew, we can’t really see this becoming a commonly used feature in snowboarding film making. Maybe it has more use for shoulder-mounted cop cams in the States or crime scene investigators, but given the number of radical unicorns present in snowboarding these days there’s sure to be some interest.

It’s clear however (i.e. not clear at all) who GoPro are targetting with this new acquisition – as CEO Nick Woodman put it: “It’s only natural to think that they [consumers] look to GoPro for virtual reality, personal virtual reality spherical content capture solutions in the future.”

When you need a solution to your personal virtual reality spherical content capture needs, now you know who to call.