“The difference is clear: one run with EXV+ and you’ll realize what you’ve been missing”

VIVID: VIVID is a patented lens technology— developed by Giro in partnership with ZEISS® Optics—that improves the visual experience on snow by enhancing contrast and definition. VIVID reduces eyestrain, improves reaction time, boosts confidence, and delivers precise vision without colour over-saturation. VIVID effectively manipulates light by letting in contrast-enhancing blue light, while blocking harmful UV light.

Collabs: Giro x Autumn: Our collaboration with Autumn headwear began with a mutual belief in the opportunity for new beginnings and a shared value system of drawing inspiration from the outdoors, specifically inspiration that comes with being so close to the ocean and the mountains. Based out of Oceanside, California, Autumn also incorporates personal emotion and expression from the fashion and skate industries in the form of colors, patterns, and fits. The name itself brings up a lot of memories for everyone; smells, colors, feel…It reminds us of the feeling of getting back on snow.

This fall, you can enjoy Autumn’s earthy colors and tie-dye pattern across the Giro Ledge MIPS helmet and its webbing, and across the jacquard woven strap on the Method goggle. Both come with a tie dye patterned bag so you can protect your goods in style. Also be sure to get your hands on one of the limited Giro x Autumn custom beanies before they’re gone.

Giro x POW: The Giro x POW (Protect Our Winters) collaboration continues for our fifth year. This season’s clean design includes updated POW badging and modern colorways across the Giro x POW Grid Spherical helmet and Contour goggle, and subtle winter landscape art that wraps around the goggle strap.

“If you’re vocal about environmental consciousness, the Giro x POW collab is the helmet and goggle combo to ride in this winter”

Ultimately, this collaboration promotes climate awareness, as POW’s mission helps outdoor enthusiasts protect the places and lifestyles they love from climate change. A portion of the proceeds from the Giro x POW Grid Spherical helmet and Contour goggle will help support POW’s efforts of utilizing education, political advocacy, and community-based activism to reach millions and foster powerful change.

If you’re vocal about environmental consciousness, the Giro x POW collab is the helmet and goggle combo to ride in this winter.

GIRO x Bryan Fox: Bryan Fox stands out with his ideas and creativity just as much as his riding. That’s why we couldn’t be more stoked to have his artwork, representing his upbringing in the desert and his life now as a professional snowboarder, across his Axis goggle.

The desert camo pattern, camouflage hydrofilm on the goggle frame, and his illustration of the western rattle snake (hidden on the inside of the strap) speak to Bryan’s roots in Ramona, California. Even the goggle bag itself has a sublimated rattlesnake skin bag that harkens back to the days he’d see these serpents around his hometown. Says Bryan, “I was raised by the desert and the forest, the sand and the snow. These goggles help me see what comes next.”

Keep an eye out for the children’s book that will accompany this collab, that will tell a tale from the perspective of Ramona the Rattler.

“The Grid Spherical and Envi Spherical helmets were made with input from professional backcountry guides”

Have any team riders been involved in the R&D process?
The Grid Spherical and Envi Spherical helmets were made with input from professional backcountry guides.

Covid has shaken up everything this year. Are there any big
changes taking place with you guys ahead of next season?
Our packaging is likely the most “sustainable” in the industry and has been for the last 4-5 years.

Our helmet and goggles boxes are made of 100% recycled cardboard (including post-consumer recycled content), with water-based ink, minimized ink coverage, fairly well optimized die lines to limit material use, and optimized sticker size.

“Our helmet and goggles boxes are made of 100% recycled cardboard”

We’re also eliminating the plastic bags that helmet manuals are packaged in. This change alone eliminates mountains of plastic bags a year that would otherwise go directly into landfills.

Are there any non-product updates or news stories within the company?
We’ve recently announced that Josh Reid has joined the team here at Giro as the Snow Brand Manager! Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting our global brand image by managing creative content production, generating marketing collateral, and liaising with international distributors.

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