German-based, rider-owned company Amplid have adopted an approach to building snowboards founded firmly on logic, science, rationale and an engineering eye that scrutinises and challenges conventions.

The result, ironically, is one that screams pure snowboarding for the soul. Their snowboards are some of the most technologically advanced in the industry, whilst simultaneously harking back to the glory years of perfecting the (not so) simple art of the turn. Next season sees the introduction of two new price point all-mountain models, as well as a couple new splitboard options for those who who can’t be trusted with carbon.

“One of the most exciting and innovating brands in snowboarding just opened up their top-shelf designs to the masses. Get involved, people!”

With a host of innovative practices, including their Test Pilot Programme (where loyal customers can get first dibs on testing future products), the “Two-Season Cycle” for production, and ditching A-list pro teams for a ‘cartel’ of loyal shredders instead, Amplid know how to shake up many of the industry’s norms.

Brand philosophies aside, the technologies featured across their line is something to behold. Anti-phase (which featured in our winner for the best carving snowboard of 2019/20, the Pentaquark) and Visco-Damp offer incredible dampening performance to the ride. Then there’s the models wrapped in Knuckle-Sandwich construction, delivering knockout durability that will far outlast your achy joints on the mountains.

For the coming season, Amplid once again divides its lineup into the four categories: Centrifugal Collection, Playful All-Mountain, Future Shapes and Splitboards. New for the year, though, are a handful of fresh models thrown into the fold.

Starting with the splitboards, both the new Mahalo and Surf Shuttle are primed for repeated backcountry re-entry. Built with Amplid’s super durable Knuckle Sandwich construction, they make ideal options for riders opting for durability and shreddability over super lightweight, ascent primed splits.

On the solids side of things, the Ticket and Twin Ticket have taken the tried and tested geometry of the Paradigma and Stereo, respectively, whilst significantly slashing cost. Whether you’re a progressing, intermediate or experienced rider, these newcomers offer premium all-mountain riding at accessible pricepoints.

One of the most exciting and innovating brands in snowboarding just opened up their top-shelf designs to the masses. Get involved, people!

Full reviews to drop in our 2020/21 Buyer’s Guide, later this year.