Nike – Emergence Teaser

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After the success of last year’s Never Not two parter, Nike are doing a Burton and extending the web series concept, this time to seven separate webisodes, entitled Emergence.

There’s no exact details of what to expect yet, apart from this nugget from the Nike Youtube page:

Snowboarding can happen anywhere. Every rider has a unique story of where they came from and what they had to overcome to achieve their dream.

So it would seem that this is going to follow along the lines of Never Not Part 2, where the rider’s talking took up about the same amount of play time as the snowboarding itself.

Great, another snowboard movie with talking in it, we’ve not seen enough of that yet. And excuse us if we’re a little cynical as to what obstacle a bunch of first world, middle class white guys had to overcome to achieve their dreams. Cool Runnings this ain’t.

However, as usual with the Nike releases the filming looks ace and the riding is totally on point – it would be with a line up like this: Nicolas Muller, Gigi Ruf, Danny Kass, Sage Kotsenburg, Halldor Helgason, Austin Smith and Ayumu Hirano. That is a list of veritable legends if nothing else.

We’re guessing that each rider here will get their very own episode and we’re stoked for each and every one – here’s us hoping that the vox pox will be more Sage than Yoda though, this is a solid contender for quote of the year:

You wouldn’t be like, ‘lets grab the family and go BOBSLEDDING!’

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