Culture Sustainability

Nidecker Group and Burton Each Pledge $50k to POW

The 2 giants in the game donate to support POW's European efforts

Above PC: Florian Breitenberger

Innsbruck is home to many things; Nordkette, Air and Style, the best schnitzel this side of the Tyrol and most recently the Protect Our Winters Global Summit. The event brought together POW chapters from across the continent for 2 days of workshops, focusing on developing their internal structures and giving ambassadors and athletes the resources they need to effectively use their platform for educating others about climate change.

“It’s important to us that POW Europe has the resources they need to accelerate the European transition to sustainability”

Above: Henry Nidecker

Among those in attendance were Burton CO-CEO Donna Carpenter and Xavier and Henry Nidecker from The Nidecker Group. Burton have been working closely with POW for several years, Donna even serves on the board of directors and the two recently teamed up with artist Kevin Lyons to produce a custom line of shirts to mobilise the masses on National Voter Registration Day. The Nidecker Group also have a longstanding personal and professional relationship with POW founder and President Jeremy Jones.

PC: Florian Breitenberger

Announced at the summit both companies pledged a whopping $50,000 to POW, this money will go towards evolving the European side of their efforts. It’s important to note that this isn’t just a one off donation to make themselves feel better or to gain some brownie points these companies are investing in sustainability, have been making the move towards greener production of their goods and are involving themselves in political and social activism.

Jake Black oversees European efforts of POW and noted “Europe is ripe for climate action and POW aims to add value to the movement by bringing the outdoor community to the table.” Mobilising the outdoor industry is a key element in the fight against climate change, and POW has worked tirelessly at micro and macro level to ensure we’re all playing our part.

“Europe is ripe for climate action and POW aims to add value to the movement by bringing the outdoor community to the table”

When large companies like The Nidecker Group and Burton take a stand and publicly pledge their support to causes like POW, it paves the way for small businesses to follow suit. They’ve not only donated a buttload of money to saving our planet, they’re working on educating themselves and others to ways we can all make changes to help.

So, hats off to you POW, Nidecker, Jones and Burton for sticking a big middle finger to all those who choose to disrespect and defile our planet.


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