This is a toughie and maybe a personal issue, but clichéd footage is so, well, uh, clichéd. They’re only so hard to avoid because most work extremely well in snowboarding cinematography. But if you want your filming to shine, you should try your hardest to avoid using worn out concepts in your shots. In my humble opinion, this includes but is not limited to:

· Timelapses of snow building up

· Filming out the front of a moving car and speeding the footage up

· Interviews where riders bang on about how snowboarding is an art form

· Close ups of bindings being done up before dropping

· Gang signs thrown by middle-class white girls

· Bloody ‘Sail’ by bloody ‘Awolnation’

You get the idea… Unless of course you’re going to subvert the whole concept, like RockOnSB in their winning Chosen Series edit. Innovate people!