Jussi Oksanen recently announced his retirement from snowboarding so that he could focus on his water bottle brand, Mizu.
Born in 2008, Mizu was the original water bottle company, and since then has collaborated with countless brands and made flasks in multiple designs. Like a pre-cursor to Drink Water, the idea behind the brand was to make a water bottle that was reusable and good for the environment, and six years on, you can buy replacement caps and leashes to make your mizu last even longer.
So good luck in your retirement, Jussi, we will Mizu!
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