Sage Kotsenburg officially joins Team Wheaties


The official box – bringing the guy in the sky to your breakfast table

It’s official, the Olympic champion joins the team that brings you the breakfast of champions. Sage Kotsenburg may not be the first to feature on the orange box – Shaun White and Seth Wescott have both had their own box – but we’re willing to bet it’s the ‘spoiceiest.’

Another example of how weird it is to see the more ‘core’ side of snowboarding hit the mainstream; just imagine some soccer mom feeding her kids cereal out of a box with a holy crail grab featured on the side. Nuts.

Was it inspired perhaps by this little gem we found during the Sochi event itself? And which do you prefer?

Spoice spoice spoice!

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